Social Media Association for Business – thank-you and goodbye!

Tracy Dempsey (right) and some of the SMA4B team - Kathleen Holmlund, Elaine Drennan, Martin Gilchrist, Aidan Breslin and Susan McStay from the Belfast Barge

I’m stepping down as chairperson of the Social Media Association for Business after six very enjoyable six months. It has been a real pleasure working with my team in the steering group, and meeting so many of you at our events. I think it’s important to keep things fresh and hand the reins over to someone else – and it’s time for me to re-focus on my twin babies (Soul Ambition and my music; that’s not a shock announcement…)!

I took on the volunteer position of chairperson at a time when a lot of people were feeling the need to start using social media for their businesses but were confused or anxious about ‘doing it right’; the SMA4B meet-ups were a great way to share best practice and hear some fascinating case studies to inspire discussion and action. I hope some of you who were on the fence about the power of social media came away from them inspired by our speakers and the open-floor conversations, and that those who were overwhelmed or worried about the field found some clarity and take-away ideas you could implement straight away. The team and I have been very glad to get your feedback about what was helpful and what topics you wanted us to cover at our events – and we’re very grateful to all our speakers and panellists who gave up their time to lead/join the conversations. Huge thanks too to our event partners and sponsors who made it possible to host these events for free, and provide refreshments.

Social Media Association for Business logo
All the very best to the SMA4B team going forward!

Keep it social,



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